PCL Direct Group has revealed the company's ambitious sustainability targets and innovative practices for the year, demonstrating how refurbishing and recycling can pave the way for a greener future.

The company is focussing on making strides towards sustainability and its commitment to achieving net-zero emissions, from the refurbishing of OEM components to promoting the circular economy.

At PCL Direct, sustainability is at the core of its operations, with a mission to enhance the reliability of refurbished OEM components, preventing waste, and ensuring nothing they handle ends up in landfills.

PCL Direct’s affiliation with ETIRA (European Toner and Inkjet Remanufacturers Association) underpins its commitment to stringent quality and sustainability standards. At the same time, they are pushing boundaries by aiming to expand its remanufacturing capabilities, and continuously seeking third-party endorsements to reinforce its dedication to sustainability.

With the growing debate about carbon offsetting versus carbon reduction strategies PCL Direct is working to address the complex issues surrounding its strategy for reducing carbon emissions. The three directors of PCL Direct, Ian McIntyre, Andrew Ellis and Dave Higgott all believe that carbon offsetting has its place, but the real, measurable impact comes from direct carbon reduction strategies.

Commenting recently on PCL Direct’s ethos, director Ian McIntyre explained: "The main focus of our efforts is reducing plastic usage, recycling, upcycling, and ensuring our remanufactured products leave no environmental trace. We believe in making tangible, measurable changes to our carbon footprint and we support the circular economy and reduce the carbon footprint through a strategy of multifaceted activities”.


PCL Direct has established partnerships with UK dealers to source machines that would otherwise be discarded. Their central re-manufacturing facility in Nuneaton allows for efficient processing, and through their own EcoDirect brand, of multi-functional printer-copier-scanners, offer re-engineered, upcycled printing devices that meet the highest standards of quality and sustainability. This not only extends the life of these devices but also offers a sustainable alternative to PCL Direct’s partners and their customers.

Through the EcoDirect range, PCL Direct provides its channel partners with a viable, cost-effective alternative option to offer their customers. These machines, upcycled to the highest standards, represent a sustainable, cost-effective alternative to new or purely second-hand devices. PCL Direct is not just offering products it’s offering a sustainable solution that aligns with the growing market demand for eco-friendly options. 


PCL Direct's proactive approach to sustainability showcases their efforts in carbon reduction, waste prevention, and supporting the circular economy. As consumer awareness and demand for sustainable solutions grow, PCL Direct wants its initiatives to serve as the way forward for the industry, demonstrating that environmental responsibility and business success can go hand-in-hand.